Developing Business Strategies / Edition 4

Developing Business Strategies / Edition 4

by David A. Aaker
ISBN-10:
0471118141
ISBN-13:
9780471118145
Pub. Date:
12/28/1994
Publisher:
Wiley

Hardcover

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Overview

Developing Business Strategies / Edition 4

This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the borderless organization and reengineering. Includes scores of fresh illustrative examples.

Product Details

ISBN-13: 9780471118145
Publisher: Wiley
Publication date: 12/28/1994
Edition description: 4th ed
Pages: 400
Product dimensions: 6.26(w) x 9.29(h) x 0.98(d)

Table of Contents

INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External Analysis Overview and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA--Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.

What People are Saying About This

Daniel Simpson

A delight to read -- sound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thouroughly understand our business environment and chart new growth directions.

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