Developing Questions for Focus Groups / Edition 1

by Richard A. Krueger

Overview

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Product Details

ISBN-13:	9780761908197
Publisher:	SAGE Publications
Publication date:	07/24/1997
Series:	Focus Group Kit , #3
Edition description:	New Edition
Pages:	128
Product dimensions:	7.00(w) x 10.00(h) x 0.27(d)

Related Subjects

• Social Sciences - Research