Developing Successful Marketing Strategies: AMA Marketing Toolbox

Developing Successful Marketing Strategies: AMA Marketing Toolbox

Paperback(NEW)

$24.95

Overview

Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line.

Product Details

ISBN-13: 9780658001321
Publisher: McGraw-Hill/Contemporary
Publication date: 06/28/2000
Series: AMA Marketing Toolbox Series
Edition description: NEW
Pages: 224
Product dimensions: 8.53(w) x 11.00(h) x 0.55(d)

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Developing Successful Marketing Strategies 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
Some knowledge of marketing makes it an easy read but those with little marketing knowledge can pick it up and be on their way to an effective plan as well. This is an 'example book', meaning that it shows layout as well as what content should be. Great for the novice or experienced.