Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line.
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Developing Successful Marketing Strategies based on 0 ratings. 1 reviews.
Some knowledge of marketing makes it an easy read but those with little marketing knowledge can pick it up and be on their way to an effective plan as well. This is an 'example book', meaning that it shows layout as well as what content should be. Great for the novice or experienced.