Development Communication Sourcebook: Broadening the Boundaries of Communication

Development Communication Sourcebook: Broadening the Boundaries of Communication

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Overview

Development Communication Sourcebook: Broadening the Boundaries of Communication by Paolo Mefalopulos

The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.

Product Details

ISBN-13: 9780821375228
Publisher: World Bank Publications
Publication date: 06/16/2008
Pages: 266
Product dimensions: 7.00(w) x 10.00(h) x 0.70(d)

Table of Contents


Preface     xi
Abbreviations     xv
Introduction     xvii
The Value-Added of Development Communication     1
What Communication?     3
The Value-Added of Development Communication in Programs and Projects     8
Ten Key Issues about (Development) Communication     18
Understanding the Scope and Uses of Development Communication     21
The Operational Framework of the Development Communication Division     28
Summary of Main Points in Module 1     32
Notes     33
References     34
Reflections on the Theory and Practice of Development Communication     37
Setting Common Ground on Key Terminology     39
Development and Communication: An Overview     43
A Different Take on Development Communication Applications     64
Combining Theory with Practice: The Multitrack Model     68
Summary of Main Points in Module 2     74
Notes     75
References     76
Development Communication Methodological Framework and Applications     81
Principles and Methodology Fundamentals of the Four-Phase Framework     83
Phase 1-Communication-Based Assessment     94
Communication-BasedAssessment Toolbox     105
Phase 2-Communication Strategy Design     111
Communication Strategy Design Toolbox     126
Phase 3-Implementing the Communication Program     129
Communication Toolbox for Implementation     134
Phase 4-Communication for Monitoring and Evaluation     135
Communication Toolbox for Monitoring and Evaluation     147
Summary of Main Points in Module 3     149
Notes     150
References     151
Development Communication Services and Operations at the World Bank     153
Introduction: Development Communication Services and Experiences at the World Bank     155
DevComm Scope and Service Lines     157
The Development Communication Division Scope and Service Lines     157
Notes     171
The World of Practice: Some Experiences     172
Development Communication to Fight Poverty through Poverty Reduction Strategy Papers     172
Notes     179
Community Radio: Supporting Local Voices through the Airwaves     180
Notes     193
Disability and Development: What Role for Communication?     195
Notes     202
How a Multilateral Institution Builds Capacity in Strategic Communication      204
Notes     213
Assessing the Impact of Development Communication     214
Notes     223
Summary of Main Points in Module 4     226
The Rome Consensus     227
Glossary     231
Index     235
Boxes
Getting Results through Interpersonal Communication Methods     10
A Typology of Participation in Development Initiatives     11
Comparing and Contrasting CNA and CBA     15
When a Perfectly Appropriate Technical Solution Does Not Make Much Sense     16
The Importance of the First Mile     62
A Different Use of Video     64
Communication to Inform and Change Behavior     69
The World Congress on Communication for Development (WCCD)     70
The Power of Participatory Communication for Social Change     96
When Perceptions Diverge     98
Addressing the Correct Communication Entry Point or Level     100
A Communication Road Map to Change     133
Evaluating the Performance of Communication in Public Sector Reforms     169
Community Radio in Community-Driven Development Projects: Kenya, Ghana, and Sri Lanka     188
Community Radio and Women's Participation: Timor-Leste      190
Community Radio in Disaster Management: Aceh, Indonesia     191
Figures
Windows of Perception in an Agricultural Project     12
Mice Reconstructing an Image of a Cow     17
DevComm Methodological Framework     29
The Multitrack Communication Model     73
The Process Pyramid     84
DevComm Methodological Framework     88
Windows of Perceptions in a Software Innovation     99
Using Communication Materials to Facilitate Dialog     122
The Communication Program Design and Implementation Process     132
DevComm Portfolio in FY04 and FY06     156
Basic Phases of a Communication Program     166
Links between Communication Program and Project Cycle     170
DevComm Portfolio by Sector in March 2006     215
Tables
Common Types of Communication in Development Organizations     5
Basic Features of Communication Modes     24
Basic Differences in the Two Communication Modes     59
Levels of Participation and Communication     91
The Johari Window     95
CBA Main Steps     104
Defining the Objective     114
Main Steps of Communication Strategy Design     117
The Communication Action Plan      129
Steps in Developing a Communication Plan for PRSPs     175

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