A Dictionary of Marketing

A Dictionary of Marketing

by Charles Doyle

Paperback

$18.95
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, January 24

Product Details

ISBN-13: 9780198736424
Publisher: Oxford University Press
Publication date: 07/01/2016
Series: Oxford Quick Reference Series
Pages: 464
Product dimensions: 5.10(w) x 7.70(h) x 1.40(d)

About the Author

Dr. Charles Doyle is currently the Chief Marketing and Communications Officer for JLL (Jones Lang LaSalle), one of the largest global commercial real estate companies. With 30 years of experience with major international companies throughout the world, Dr Doyle has specialized in strategic marketing, communications and business development for a range of high technology and professional service firms. Previously, he was Chief Marketing and Business Development Officer for Clifford Chance, the international law firm. Dr. Doyle has also held senior global marketing and communications positions with Accenture, BT and Fujitsu in the UKAEA. A former university lecturer, he holds the degree of DPhil from Oxford University and an MA from the University of Glasgow. He is an author of several publications on marketing and business strategy for think tanks and business journals and is a regular conference speaker.

Table of Contents

Introduction to the Fourth Edition
Acknowledgements
Dedication
A Dictionary of Marketing
Appendices
Appendix 1: History of modern marketing: Timeline of key events and concepts
Appendix 2: Iconic brands of the 20th and 21st centuries
Appendix 3: Some notable advertising slogans
Appendix 4: Web links
Introduction to the Fourth Edition
Acknowledgements
Dedication
A Dictionary of Marketing
Appendices
Appendix 1: History of modern marketing: Timeline of key events and concepts
Appendix 2: Iconic brands of the 20th and 21st centuries
Appendix 3: Some notable advertising slogans
Appendix 4: Web links

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews