Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
|Publisher:||Kogan Page, Ltd.|
|Product dimensions:||6.50(w) x 9.19(h) x 0.74(d)|
About the Author
Anja Föerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
Peter Kreuz owns, with Anja F???rster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
Table of Contents
Different thinking: strategy 9
The 360[degree] view: glean inspiration from other industries 12
Dead centre: Get out of those middle-of-the-market segments - fast! 27
Travel light: cut the ballast 42
Different thinking: markets 49
Out of the box: create completely new markets 51
Maxi size and mini size: place no geographical limits on your success 69
Mix it! Conquer new markets with innovative combinations 77
Quasi-monopolies: be the champion 84
Different thinking: products 95
Product DNA: question existing product concepts 96
Design matters: design as a competitive factor 109
Experience inside: create an experience, trigger emotions 123
Easy Inc: offer clarity, cut out the frills to make your product irresistible 134
Different thinking: price 145
Price DNA: question the established price models 149
Price polarization: send your prices skyrocketing or plummeting - and win 158
Pricing in-between. Be smart - position yourself in the middle of the market 167
The Rockefeller Principle: give away the lamp and sell the oil 174
Personalized price: letthe customer set the price 177
Free price: offer freebies to your customers and let others foot the bill 184
Off you go! 189
References and further reading 191
What People are Saying About This
"Inspiration and ideas for innovative action to implement successful business ideas." Katarina Loksa, Marketing Manager, Procter & Gamble Europe "Katarina Loksa, Marketing Manager, Procter & Gamble Europe"