Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business

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Overview

Different Thinking: Creative Strategies for Developing the Innovative Business by Anja Foerster, Peter Kreuz

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

Product Details

ISBN-13: 9780749448400
Publisher: Kogan Page, Ltd.
Publication date: 10/01/2007
Pages: 198
Product dimensions: 6.50(w) x 9.19(h) x 0.74(d)

About the Author

Anja Föerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

Peter Kreuz owns, with Anja F???rster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

Table of Contents


Introduction     1
Different thinking: strategy     9
The 360[degree] view: glean inspiration from other industries     12
Dead centre: Get out of those middle-of-the-market segments - fast!     27
Travel light: cut the ballast     42
Different thinking: markets     49
Out of the box: create completely new markets     51
Maxi size and mini size: place no geographical limits on your success     69
Mix it! Conquer new markets with innovative combinations     77
Quasi-monopolies: be the champion     84
Different thinking: products     95
Product DNA: question existing product concepts     96
Design matters: design as a competitive factor     109
Experience inside: create an experience, trigger emotions     123
Easy Inc: offer clarity, cut out the frills to make your product irresistible     134
Different thinking: price     145
Price DNA: question the established price models     149
Price polarization: send your prices skyrocketing or plummeting - and win     158
Pricing in-between. Be smart - position yourself in the middle of the market     167
The Rockefeller Principle: give away the lamp and sell the oil     174
Personalized price: letthe customer set the price     177
Free price: offer freebies to your customers and let others foot the bill     184
Off you go!     189
References and further reading     191
Index     193

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From the Publisher

"Inspiration and ideas for innovative action to implement successful business ideas." — Katarina Loksa, Marketing Manager, Procter & Gamble Europe "Katarina Loksa, Marketing Manager, Procter & Gamble Europe"

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