Different Thinking is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services.
Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice.
Written in an accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.
|Publisher:||Kogan Page, Ltd.|
|Edition description:||None ed.|
|Product dimensions:||6.10(w) x 9.10(h) x 0.60(d)|
About the Author
Anja Föerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
Peter Kreuz owns, with Anja Förster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
Table of Contents
I. STRATEGY: 360°view: Glean inspiration from other industries; Dead centre: Get out of those middle-of-the-market segments fast!; Travel light: Cut the ballast.
II. MARKETS: Out of the box: Create completely new markets; Maxi size & mini size: Place no geographical limits on your success; Mix it! Conquer new markets with innovative combinations; Quasi-monopolies: Be the champion, get a monopoly on your corner of the market.
III. PRODUCTS: Product DNA: Question the existing product concepts; Design matters: Design as a competitive factor; Experience inside: Create an experience, trigger emotions; Easy Inc.: Offer clarity, cut out the frills to make your product irresistible.
IV. PRICE: Price DNA: Question the established price models; Price polarization: Send your prices skyrocketing or plummeting and win; Pricing in-between: Be smart - position yourself in the middle; The Rockefeller Principle: Give away the lamp and sell the oil; Personalized price: Let the customer set the price; Free price: Make your service to the customer free and let others foot the bill.
What People are Saying About This
"Presents practical tools and strategies that can be used to help increase the value of any business." - Long Range Planning