There are other books written on this subject, but what is missing is an execution guide. We need a quick and dirty manual that tells us how to implement digital banking services. This is a short, to the point, and action-oriented (rather than theoretical) book.
Innovation is certainly required, but it's not always about technology. Rather it is about using what you already have in different ways to create change. Not every bank or financial institution has huge resources, leadership that supports digital transformation, or fully engaged employees with a digital mindset. So the idea is to provide useful tips that you can execute easily in the current environment of your company - with or without significant investments.
Even if your company has been offering digital banking services, this book can help you build out that part of your business further by assisting with areas such as:
NEW USERS: How can you best encourage your existing customers to adopt online banking?
INCREASED USAGE: How can you get your customers to take advantage of the full range of digital services you provide?
IMPROVED SYSTEMS: Technology changes with remarkable speed, and users are always looking for ways to make their lives easier and their banking more secure. As the saying goes, "Life moves pretty fast ..."
MULTI-CHANNEL BUSINESS NEEDS: How can you seamlessly incorporate your digital banking services with your business model?
EMPLOYEE BUY-IN: How can you get your frontline staff to embrace systems they may view as replacing ... frontline staff?
Understanding Your System: Most importantly, you need to feel comfortable with digital banking and have a strong sense of where the market is going, what's working, and what isn't.
Digital banking is the future of financial institutions. This book will help you get there in simple, actionable steps. Whatever your position in your company, whether you're enthusiastic about sailing forward or still uncertain about stepping off the dock, let's take this journey together.
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About the Author
Currently, Tolga has been working for UniCredit Bank as expatriate responsible for delivering digital insight among twelve CEE countries, and creating new interactions between web, internet banking and mobile channels to create a seamless Omni Channel Experience and enhancing this experience with better digital offerings. Tolga also specializes in the cyber-security area, coordinating business/security units, and provides concrete recommendations for mitigating sophisticated cyber threats.
He has been acknowledged throughout his career as a customer-centric, analytical leader and trouble-shooter. Tolga is a world class professional with progressive Digital Business experience accumulated from his work with Consulting and Financial Services industries throughout Europe and Turkey.