Digital Branding: How to Successfully Build and Measure a Brand Online
Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?
Digital Branding is a practical, detailed guide designed for mid—career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step—by—step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
— Develop a clear brand planning framework to guide your strategy
— Apply principles of identity development tailored to today's digital landscape
— Implement effective channel selection based on data and market insights
— Optimize your use of Google Analytics, SEO and social media algorithms
— Explore the impact of Generative AI on modern branding techniques
With real—world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever—changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
1145200573
Digital Branding is a practical, detailed guide designed for mid—career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step—by—step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
— Develop a clear brand planning framework to guide your strategy
— Apply principles of identity development tailored to today's digital landscape
— Implement effective channel selection based on data and market insights
— Optimize your use of Google Analytics, SEO and social media algorithms
— Explore the impact of Generative AI on modern branding techniques
With real—world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever—changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
Digital Branding: How to Successfully Build and Measure a Brand Online
Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?
Digital Branding is a practical, detailed guide designed for mid—career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step—by—step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
— Develop a clear brand planning framework to guide your strategy
— Apply principles of identity development tailored to today's digital landscape
— Implement effective channel selection based on data and market insights
— Optimize your use of Google Analytics, SEO and social media algorithms
— Explore the impact of Generative AI on modern branding techniques
With real—world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever—changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
Digital Branding is a practical, detailed guide designed for mid—career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step—by—step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
— Develop a clear brand planning framework to guide your strategy
— Apply principles of identity development tailored to today's digital landscape
— Implement effective channel selection based on data and market insights
— Optimize your use of Google Analytics, SEO and social media algorithms
— Explore the impact of Generative AI on modern branding techniques
With real—world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever—changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
113.0
In Stock
5
1
Digital Branding: How to Successfully Build and Measure a Brand Online
240
Digital Branding: How to Successfully Build and Measure a Brand Online
240Hardcover(4th ed.)
$113.00
113.0
In Stock
Product Details
| ISBN-13: | 9781398618442 |
|---|---|
| Publisher: | Kogan Page, Ltd. |
| Publication date: | 01/28/2025 |
| Edition description: | 4th ed. |
| Pages: | 240 |
| Product dimensions: | 6.14(w) x 9.21(h) x 0.00(d) |
About the Author
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