Digital Minds: 12 Things Every Business Owner Needs to Know About Digital Marketing (Second Edition)

by WSI

Overview

The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don't know where to begin.

In the 2nd edition of WSI's Digital Minds, we provide a map (literally!) that's designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI's thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

Product Details

BN ID:	2940150845312
Publisher:	FriesenPress
Publication date:	10/30/2015
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	750,122
File size:	3 MB

About the Author

WSI is a powerful network of marketers who strive to discover, analyze, build and implement digital solutions to help businesses succeed online. WSI is headquartered in Toronto, Canada, with offices in over 80 countries.

Editorial Reviews

"It's only been two short years since the first edition of Digital Minds, but the entire online realm has changed dramatically! This 2nd edition couldn't have come at a better time – they dive deep into the complexities of the digital world, which is just what every business owner needs."

Google Top Contributor - Jack Porter-Smith

"Outstanding. I highly recommend this read to anyone who aims to build a digital footprint that is actually useful and valuable to your audience."

CEO & Co-Founder, gShift and Member of SEMPOs Board of Directors - Krista LaRiviere

"It's not easy to master the complexities of the digital marketing world, but this collection of authors can get any brand closer than they envisioned."

CEO, ReachLocal - Sharon Rowlands

"Fourteen of the sharpest, most Likeable minds in the industry show us how to use digital tactics to shine brighter than the competition. Consider this book the perfect arsenal for any marketing team."

CEO & Founder, Likeable Local and NY Times Best-Selling Author - David Kerpen