Are you looking for a career in one of the hottest growth industries? Digital marketing offers growth, challenge, and opportunity whether you have a creative soul or an analytical mind.
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.
- Students and recent graduates benefit from advice from the author's insight gained through decades of experience in the field.
- Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.
Digital Passport provides insider insights on how to launch a successful and prosperous career in internet marketing.
This book explores a range of aspects internet marketing including eCommerce, social media, search engine optimization, advertising, website analytics, mobile and more!
By joining the dynamic field of digital marketing, you may discover future-proof career opportunities.
The mobile revolution, internet of things, and digital media breakthrough demonstrate how the internet integrates with every aspect of the modern lifestyle. Savvy brands seek to reach their customers where they are -- online!
|Publisher:||Hafiz Muhammad Ali|
|Product dimensions:||5.50(w) x 8.50(h) x 0.57(d)|
About the Author
He is the Founder of Omnicore Group and a regular columnist at Entrepreneur.com.
Being a Digital Marketing Career & Leadership coach, He shares his experience by writing detailed Guides and tips on his famous blog (HafizMuhammadAli.com)
He has done his "MSc. In Digital Marketing Leadership" from the University of Aberdeen and "Life Coaching" from the University of Cambridge.
He loves investing in books and education to help aspiring students thrive in Digital.
Table of Contents
- Chapter 1: “Digital Marketing (and your) Time is Now” explores why the time is right to take the first bold steps toward an exciting career in digital marketing. The chapter also explains key concepts concerning why digital marketers are in high demand and what it takes to succeed in the field.
- Chapter 2: “Choosing eCommerce as a Launchpad to a Digital Marketing Career” takes a closer look at how digital marketing is used in the ever-growing space of eCommerce.
- Chapter 3: “Mobile Has Paved the Way for Digital Marketing Career Opportunities” delves into how smartphones and mobile technology have revolutionized the world and the opportunities within digital marketing.
- Chapter 4: “Social Media Stands to Play a Large Role in Digital Marketing’s Future” discusses social media’s influence on marketing that has translated into consumers preferring social, engaged brands. Plenty of digital marketing jobs are available in this field, and this chapter lets you know the skills you will need to land one of these desirable positions.
- Chapter 5: “For the Tech-Savvy Digital Marketer, a Web Analytics Career Awaits” investigates how a digital analytics professional can make sense of petabytes of data and leverage it into actionable insight.
- Chapter 6: “Searching for a Digital Marketing Career? Consider Search Marketing” explains the significant potential in search marketing, a field that sees top brands spend billions on this form of advertising.
- Chapter 7: “Email Aged Like Fine Wine, and It Still Has an Important Part to Play in the Future of Digital Marketing” highlights why email is a technology that will continue to play a major role in digital marketing’s future and evolution. Readers will learn the skills needed to excel in this area of digital marketing.
- Chapter 8: “Making the Pitch for a Career in Digital Marketing Sales” shows how digital marketing and the role of the salesperson are closely intertwined. The chapter takes an in-depth look at the traits of the successful digital marketing salesperson.
- Chapter 9: “SEO Continues to Be a Springboard into the World of Digital Marketing” explains why SEO continues to be a significant force in digital marketing and will be for years to come. SEO success requires adapting to the constant change, and this chapter prepares readers how to do just that.
- Chapter 10: “Getting Noticed in a Crowded Digital Marketing Field” helps aspiring marketers grasp what it takes to get positive attention from employers in this increasingly crowded field.
- Chapter 11: “How to Find the Perfect Digital Marketing Career” gives you the tools to locate where digital marketing jobs are posted.
- Chapter 12: “Why Agency Life is a Great Entry Point into Digital Marketing” focuses on why agencies are a perfect entry-level landing spot for advancing a digital marketing career.
- Chapter 13: “A Career in Digital Marketing Is a Lifelong Educational Pursuit” explains why being a lifelong learner is critical to sustaining success in digital marketing.