Digital Privacy in the Marketplace: Perspectives on the Information Exchange

by George Milne

Overview

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Product Details

ISBN-13:	9781606498484
Publisher:	Business Expert Press
Publication date:	01/14/2015
Pages:	100
Product dimensions:	6.00(w) x 9.00(h) x 0.42(d)

About the Author

University of Massachusetts-Amherst