Digital State: How the Internet is Changing Everything

Digital State: How the Internet is Changing Everything

by Simon Pont (Editor)


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Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. 

Contributions are first-person perspectives from a range of global experts drawn from marketing, advertising, information technology, legal and media research and strategy and include both industry veterans and young guns such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International and Christian Johnsen, Communication Strategy Director, Aegis Media. 

Digital State gives a groundbreaking analysis of the various effects of digital. Topics include: how the digital state can affect modern marketing, the explosion of social media dependency, how technology can and is being used to change the world, how digital has not redefined the democratic process, and the future of digital. Examples are drawn from both the 2008 and 2012 presidential elections, the Dot-com Bubble and the Super Bowl among others.

Product Details

ISBN-13: 9780749468859
Publisher: Kogan Page, Ltd.
Publication date: 06/28/2013
Pages: 256
Product dimensions: 6.10(w) x 9.10(h) x 0.60(d)

About the Author

Simon Pont is a writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge.His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Some of his clients include Coca-Cola, 20th Century Fox, Heinz, Ikea, Panasonic and BMW. He is also the author of The Better Mousetrap (Kogan Page).

Table of Contents


About Simon Pont
Prologue by Simon Pont


1 Digital currents and invisible futures
Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners)

2 Utopia, dystopia. Discuss
Simon Pont

3 How the digital state can cure modern marketing
Judd Labarthe, Former Executive Planning Director, Argonauten

Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International

5 Teenage kicks
Austen Kay, Co-founder & Joint Managing Director, w00t! Media

6 Stories into action
Christian Johnsen, Global Strategy Director, Aegis North America, and co-creator of This Place

7 Everything changes, except me
Hans Andersson, Senior Partner, Forsman & Bodenfors

8 My digital state
Christopher Lockwood, Editorial Director, Adjust Your Set; former Head of Invention, Mindshare; Publisher: Wallpaper and Dazed & Confused

9 ‘I’ve been expecting you’
Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner

10 Digital dares us to dream
Simon Pont

11 A newer normal and deeper blue
Nicholas Pont, SVP, PIMCO

12 Resistance is pointless
Vicki Connerty, Head of Newcast, ZenithOptimedia Australia

13 Digital through a human lens
Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis)

14 Escape the walled garden to the paradise beyond
Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG)

15 Such people in IT
Simon Pont

16 How ‘internets’ invented us
Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd


Epilogue Simon Pont


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