The start-to-finish guide to winning direct marketing campaigns!
- Proven techniques for planning an effective campaign.
- Monitoring your campaign's effectiveness and efficiency and improving your response rates.
- Building your customer database: your organization's most valuable resource.
Direct marketing is your #1 tool for communicating with customers, receiving invaluable, rapid feedback, and developing long-term loyalty if you use it properly. In Direct Hit, three leading direct marketing specialists show you how. It's a no-nonsense, practical toolkit that will help you build and implement successful campaigns every step of the way.
Direct Hit offers expert advice and proven techniques for planning effective direct marketing campaigns; monitoring effectiveness and efficiency; improving response rates; and integrating your direct marketing campaigns with the rest of your marketing activities. Discover how to identify goals, leverage the crucial marketing and product information you receive, build a valuable customer database, and much more. For every manager, executive, or business owner with marketing responsibilities.