Direct Mail for Dummies

Direct Mail for Dummies

by Richard Goldsmith



Product Details

ISBN-13: 9780764507649
Publisher: Wiley, John & Sons, Incorporated
Publication date: 04/01/1902
Series: For Dummies Series
Product dimensions: 0.36(w) x 5.68(h) x 8.50(d)

Table of Contents


PART I: Direct Mail Does Work!

Chapter 1: How Direct Mail Helps Businesses (Getting the Facts Straight).

Chapter 2: How Do I Know If Direct Mail Is Right for Me?

Chapter 3: Twelve Steps to Direct Mail Success.

PART II: Developing Your Game Plan.

Chapter 4: Determining Your Offer.

Chapter 5: Identifying Your Audience.

Chapter 6: Choosing Your Format.

Chapter 7: Creating Your Work of Art.

Chapter 8: Printing Your Offer.

PART III: Ready, Send, Results!

Chapter 9: Delivering Your Direct Mail Piece.

Chapter 10: Measuring Your Results.

PART IV: The Part of Tens.

Chapter 11: Ten People Who Should Be Using Direct Mail.

Chapter 12: Ten Reasons Why the Internet Won't Kill Direct Mail.


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