Directory of International Direct and e-Marketing: A Country-by-Country SourceBook of Providers Legislation and Data

Directory of International Direct and e-Marketing: A Country-by-Country SourceBook of Providers Legislation and Data

by Roderick Millar

Paperback(Seventh)

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Product Details

ISBN-13: 9780749439774
Publisher: Blue Ibex Ltd.
Publication date: 08/28/2003
Series: Directory of International Direct & E-Marketing Series
Edition description: Seventh
Pages: 930
Product dimensions: 6.62(w) x 9.44(h) x 1.77(d)

About the Author


Roderick Millar has many years' experience as an author and editor. After gaining an MBA in Madrid he has specialised in personal finance, business start-ups, development economics and recently management education. He has been editor of several Global Market Briefings titles, including Doing Business with... France, Germany and India. He is author of the Daily Express "Complete Guide to Family Finance" and "Start-up and Run Your Own Business." Currently he runs IEDP.info, the executive development website.

Table of Contents

Introductionxi
Part 1
1European Regulators Remain Extra Busy1
2SMS--the Niche Marketing Solution7
3Cashing in on SMS11
4When neutral is your fastest gear17
5When I'm 64!23
6The Money is in the Canned Music--Using Mobile Phones as a Future Marketing Channel31
7A guide to Marketing Communications through SMS35
8Glossary of Direct and E-marketing Terminology42
Part 2Country-by-Country Directory
Western Europe77
Austria80
Belgium98
Denmark122
Finland129
France153
Germany168
Greece265
Republic of Ireland269
Italy298
Luxembourg308
The Netherlands311
Norway328
Portugal337
Spain342
Sweden354
Switzerland365
United Kingdom387
Eastern Europe481
Bulgaria486
Czech Republic490
Hungary494
Poland498
Romania504
Russia507
Slovak Republic511
Slovenia514
Ukraine516
North America519
Canada519
United States of America543
Latin America684
Argentina688
Brazil694
Chile728
Colombia730
Mexico734
Peru743
Venezuela747
Asia751
China755
Hong Kong759
India769
Japan776
Malaysia792
Philippines797
Singapore801
South Korea808
Taiwan811
Thailand817
Australasia821
Australia821
New Zealand864
Africa885
Nigeria885
South Africa887
Middle East919
Israel919
Lebanon921
Further Reading from Kogan Page923
Index of Advertisers931
Index of Featured Entries932

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