New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
|Publisher:||DIANE Publishing Company|
|Product dimensions:||6.50(w) x 1.50(h) x 9.50(d)|
About the Author
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.
Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.