According to Bryman (social research, U. of Loughborough, UK), more and more aspects of our society are exhibiting features associated with Disney theme parks. This process of "Disneyization" is characterized by four dimensionstheming, hybrid consumption, merchandising, and performative laboreach of which is described and analyzed in separate chapters. He then argues that the successful operation of Disneyization requires control and surveillance and explores the way in which these operate in Disneyized institutions and practices. Finally, he examines the extent to which Disneyization should be seen as a harmful "systemscape" with homogenizing trends diffusing through the economy, culture, and society. Annotation ©2005 Book News, Inc., Portland, OR
|Edition description:||First Edition|
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
About the Author
Alan Bryman is Professor of Organizational and Social Research, School of Management, University of Leicester, UK.
Table of ContentsDisneyizationThemingHybrid ConsumptionMerchandisingPerformative LabourControl and SurveillanceImplications of Disneyization