Table of Contents
Author's Note vii
Prologue: Welcome to the Content Factory 1
Chapter 1 Beached White Male 11
Chapter 2 When the Ducks Quack 20
Chapter 3 What's a Hub Spot? 30
Chapter 4 The Happy!! Awesome!! Start-Up Cult 39
Chapter 5 HubSpeak 49
Chapter 6 Our Cult Leader Has a Really Awesome Teddy Bear 63
Chapter 7 We Need to Make the Blog a Lot More Dumberer 69
Chapter 8 The Bozo Explosion 77
Chapter 9 In Which I Make a Very Big Mistake 89
Chapter 10 Life in the Boiler Room 96
Chapter 11 OMG the Halloween Party!!! 105
Chapter 12 The New Work: Employees as Widgets 113
Chapter 13 The Ron Burgundy of Tech 128
Chapter 14 Meet the New Boss 138
Chapter 15 Grandpa Buzz 143
Chapter 16 Ritual Humiliation as Rehabilitation 160
Chapter 17 A Disturbance in the Farce 164
Chapter 18 A House of Cards? 172
Chapter 19 Go West, Old Man 177
Chapter 20 Glassholes 183
Chapter 21 Excuse Me, but Would You Please Get the Fuck Out of Our Company? 192
Chapter 22 Inbound and Down 202
Chapter 23 Escape Velocity 220
Chapter 24 If I Only Had a Heart 225
Chapter 25 Graduation Day 234
Epilogue 241
Acknowledgments 259