Ditch. Dare. Do!: 3D Personal Branding for Executives

Ditch. Dare. Do!: 3D Personal Branding for Executives

by William Arruda, Deb Dib

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Ditch. Dare. Do!: 3D Personal Branding for Executives by William Arruda, Deb Dib

Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.

Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.

What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.

Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!

Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).

Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.

Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work

Product Details

ISBN-13: 9781620504567
Publisher: Reach Personal Branding
Publication date: 04/23/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 252
Sales rank: 695,748
File size: 1 MB

About the Author

William Arruda A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is a personal branding pioneer, bestselling author, and public speaker. He is credited with turning the concept of personal branding into a global industry, and his leadership in the field has inspired thousands of coaches to become personal branding strategists. His company, Reach, is the global leader, with consultants in 31 countries and 20% of the Fortune 100 as clients. William is one of the most sought-after speakers on career development, social media, and, of course, personal branding. He has delivered hundreds of lively, motivational keynotes and workshops to audiences of 5 to 5,000 throughout the Americas, Europe, Asia and Africa. He’s still waiting for his invitation to Antarctica! His client list reads like the pages of Fortune magazine: Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley, Target, and Starwood Hotels are just a few in a long list of corporate clients. His private clients include some of the world’s most influential leaders. William has been featured on the BBC, the Discovery Channel, NPR, and Fox News, and in Forbes, Time, and Entrepreneur. He is the author of the bestselling book Career Distinction (J. Wiley). He has lived in Boston, London, and Paris and now calls New York City home. He holds a master’s degree in education. William exudes optimism and a genuine belief in the power each of us has to achieve great things. He not only sees the glass as half full; he sees the potential for it to be overflowing. Connect with William at williamarruda@reachcc.com, or learn more at williamarruda.com or on Twitter @williamarruda.

Deb Dib Known as the CEO Coach, Deb Dib is an early and unapologetically passionate advocate of leveraging the power of personal branding for 3D executive success. Her sweet spot is intense career-momentum branding for disruptive innovators, no-box thinkers, and gutsy leaders with a conscience who “Do capitalism right.” She positions these leaders and rising stars to “land faster, earn more, have fun, and change the world!” which strongly supports her clients’ goals while also supporting her goal: “Changing the world, one executive at a time!” A Master Brand Strategist, thought leader, speaker, and educator, Deb is the founder of C?suiteCareerCatalysts.com, a consortium of top career professionals focusing on C?level careers; co?creator (with Susan Whitcomb) of The Academies’ Get Clear. Get Found. Get Hired! coach certification program; and co?author of the award-winning book, The Twitter Job Search Guide. Deb’s work is featured in 30 career books, and her advice has appeared in articles in The Washington Post, The New York Times, The Wall Street Journal, The Daily News, Newsday, Forbes.com, Money. com, and BusinessWeek.com, among others. A recognized innovator and one of the first Reach Certified Personal Branding Strategists, Deb was honored to be the first recipient of the Dick Bolles/Career Management Alliance Parachute Award for “sustained, enduring, and innovative contribution.” Deb’s love of language, passion for change, collaborative nature, tough yet caring coaching style, and sense of the ridiculous run deep. They are traits inherited from her “social-activist” librarian parents, and “management” skills learned as the eldest of nine rambunctious children! Connect with Deb at debdib@executivepowerbrand.com, executivepowerbrand. com, C?suiteCareerCatalysts.com, or on Twitter @CEOcoach.

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