Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.
Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.
What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).
Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.
Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work
|Publisher:||Reach Personal Branding|
|Sold by:||Barnes & Noble|
|File size:||1 MB|
About the Author
Deb Dib Known as the CEO Coach, Deb Dib is an early and unapologetically passionate advocate of leveraging the power of personal branding for 3D executive success. Her sweet spot is intense career-momentum branding for disruptive innovators, no-box thinkers, and gutsy leaders with a conscience who “Do capitalism right.” She positions these leaders and rising stars to “land faster, earn more, have fun, and change the world!” which strongly supports her clients’ goals while also supporting her goal: “Changing the world, one executive at a time!” A Master Brand Strategist, thought leader, speaker, and educator, Deb is the founder of C?suiteCareerCatalysts.com, a consortium of top career professionals focusing on C?level careers; co?creator (with Susan Whitcomb) of The Academies’ Get Clear. Get Found. Get Hired! coach certification program; and co?author of the award-winning book, The Twitter Job Search Guide. Deb’s work is featured in 30 career books, and her advice has appeared in articles in The Washington Post, The New York Times, The Wall Street Journal, The Daily News, Newsday, Forbes.com, Money. com, and BusinessWeek.com, among others. A recognized innovator and one of the first Reach Certified Personal Branding Strategists, Deb was honored to be the first recipient of the Dick Bolles/Career Management Alliance Parachute Award for “sustained, enduring, and innovative contribution.” Deb’s love of language, passion for change, collaborative nature, tough yet caring coaching style, and sense of the ridiculous run deep. They are traits inherited from her “social-activist” librarian parents, and “management” skills learned as the eldest of nine rambunctious children! Connect with Deb at firstname.lastname@example.org, executivepowerbrand. com, C?suiteCareerCatalysts.com, or on Twitter @CEOcoach.