Be human. It’s the only way to get ahead in business today.
Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do.
Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts.
Ditch the Act shows how to present your humanness—imperfect and flawed but honest, resilient, and willing to learn—in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can.
By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships—and achieve greater success.
Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid—and better withstand business uncertainty and tough times.
Ditch the act, be real—and jump ahead of the competition before they even know you are there.
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About the Author
Table of Contents
Foreword by Keith Ferrazzi
You Don’t Have to Be
Anyone but Yourself
Own Your Whole Story
Don’t Be Ideal, Be Real
When You Speak, Speak Your Truth
Run Farther with Imperfect Friends
Let Your Fears Guide You
Your Brand Is Who You Are
Your Brand Precedes You
Put Yourself Out There
Ditch the Act and Be Yourself
Reveal Your Whole Self
Step One: Positioning Is an Art Form
Step Two: Discover What Makes You Stand Out
Step Three: Overcome Fear and Share
Step Four: Focus on Form, Not Force
Step Five: Make Eye Contact with the Camera
Step Six: Be Consistent with Content
Step Seven: Keep It Social
Step Eight: Sequential Steps Create Success
Your Success Is Half the Story
Rapid Reflection Discovery Process Worksheet
Exposures Ranked by Level Worksheet
Exposure Résumé Worksheet
The Exposed and Authentic Bio Worksheet
Personal Branding Positioning and Strategy Worksheet
The 3-1-3 Challenge Worksheet
Overcoming Fear and Sharing Worksheet
Story Creation Worksheet
Amplify What Is Working Worksheet
Content Calendar Worksheet
Ditch the Act Peer Group Charter Starter Worksheet
Success Stacking Worksheet