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Do Good Well: Your Guide to Leadership, Action, and Social Innovation / Edition 1

Do Good Well: Your Guide to Leadership, Action, and Social Innovation / Edition 1


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Do Good Well: Your Guide to Leadership, Action, and Social Innovation / Edition 1

Written with a fresh voice and a dash of humor, Do Good Wellis an exciting and readily adaptable guide to social innovationthat not only captures the entrepreneurial and creative spirit ofour time, but also harnesses the insights, wisdom, anddown-to-earth experience of today’s most accomplished youngleaders. Do Good Well offers a winning combination oftheory, anecdote, and application, giving you the framework youneed to make an impact next door or across the world.

The authors present a 12-step process that empowers readersto act on their passions and concerns. This process isorganized into three parts: Do What Works, Work Together, and MakeIt Last. They offer specific guidance for following the processthrough practical and prescriptive actions such buildingorganizations, joining boards, applying for funding, creatingpartnerships with organizations that have similar goals, organizingconferences, and publicizing events. The book incorporates accountsof young people in action, and always reinforces the message thatsocial innovation can be a lifestyle, made up of efforts smalland large. It is not an all-or nothing proposition, and anyone canaffect social change.

Product Details

ISBN-13: 9781118382943
Publisher: Wiley
Publication date: 03/25/2013
Pages: 576
Sales rank: 801,723
Product dimensions: 8.50(w) x 10.90(h) x 1.20(d)

About the Author

Nina Vasan is a social entrepreneur. She has been honoredas one of America's Top 10 Youth Volunteers, a Young Adult Winnerof the National Caring Award, a Girl Scouts National Young Woman ofDistinction, and one of Glamour magazine's Top 10 CollegeWomen.

Jennifer Przybylo has dedicated her life to service. Herleadership has been recognized by the Prudential Spirit ofCommunity Awards, the United States Senate Youth Program, and theToyota Community Scholars Program.

Table of Contents

Preface: The Spirit of Community vii

Thank-Yous xiii

About the Authors xv

Introduction 1

PART 1 The Vision 11

1 Know Yourself 13

2 Know Your World 28

3 Identify a Problem 46

4 Understand the Problem 57

5 Brainstorm Solutions 67

PART 2 TheMethod 81

Step 1: DO WHAT WORKS 83

6 Design a Systemic Solution 85

7 Build on What Works 94

8 Measure, Evaluate, Improve, Repeat 101

9 Challenge What Works, Innovate, Keep What Works 110


10 Balance Strengthening and Starting 121

11 Cultivate Community Ownership 128

12 Foster Team Unity 135

13 Forge Partnerships 140

Step 3: MAKE IT LAST 147

14 Start Small, Then Scale What Works 149

15 Engineer Self-Sustainable Solutions 156

16 Integrate Social Entrepreneurship 165

17 Share What Works 173

18 The Method in Action 179

PART 3 The Tools 197

Step 1: DO WHAT WORKS: Proven Strategies to Increase YourImpact 199

19 What Works in Choosing a Name 200

20 What Works in Writing a Mission Statement 208

21 What Works in Goals and Planning 219

22 What Works in Fundraising 231

23 What Works in Media and Marketing 261

24 What Works in Activism 280

25 What Works in Educational Curricula 299

26 What Works When Running for Office 317

27 Do What’s Right 326

Step 2: WORK TOGETHER: Start and Strengthen MeaningfulRelationships 335

28 Find Mentors 336

29 Build a Team 350

30 Optimize Communication 373

31 Create Partnerships 386

32 Organize a Conference 406

33 Serve on a Board 418

34 Develop Community Ownership 429

Step 3: MAKE IT LAST: Add Value and Sustain Success442

35 Apply Social Entrepreneurship 443

36 Revitalize Your Efforts 456

37 Transition Leadership 469

38 Incorporate as a Business 479

39 Incorporate as a Nonprofit 488

40 Incorporate Reflection 497

41 Make Social Responsibility a Career 506

42 Make Social Responsibility a Lifestyle 520

Notes 531

Index 541

What People are Saying About This

From the Publisher

“This book is the primer for social innovation. Nina Vasanand Jennifer Przybylo are leading their peers to become thesocially responsible, creative generation that the world is waitingfor.”
—Muhammad Yunus, Nobel Peace Prize Laureate and founder ofGrameen Bank

“The book we’ve all been waiting for—brilliantand full of energy, this manual provides the tools and step-by-stepinstructions to transform anyone into a leader of social change. Sohands-on and high-yield that it will never gather dust!”
—Nancy Lublin, CEO,

“An outstanding leadership guide that empowers youngentrepreneurs to be the change and take action today. An essentialcompanion for the classroom, boardroom, and chatroom.”
—Alan Khazei, cofounder of City Year and founder of Be TheChange, Inc.

“As a college professor, I see energetic students every daywho aspire to ‘change the world.’ Do Good Wellfills a critical void by giving these passionate individuals theknow-how to lead meaningful action and maximize their impact. Abook that is most impressive in both the breadth and depth oftopics it covers and the sageness of the advice it provides.”
—Christopher Winship, Diker-Tishman Professor of Sociology,Harvard University

Do Good Well serves as a catalyst to help those whowant to accelerate social change. It is the ‘go-to’reference on how citizens can make a big impact in theircommunities and around the world!”
—Sonal Shah, first director of the White House Office ofSocial Innovation and Civic Participation

“Nina Vasan and Jennifer Przybylo offer a thorough andcompelling road map to starting and managing effective,collaborative, and sustainable social ventures. They share advicein a unique voice that combines the encouragement of a coach, theacumen of a CEO, and the honesty of your best friend.”
—Lauren Bush Lauren, cofounder of FEED

“Nina and Jennifer have designed a simple and elegant methodto help readers solve problems and pursue their dreams. The ideasand information assembled contain essential insights to encourage,guide, and inspire!”
—Jessica Jackley, cofounder of

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Do Good Well: Your Guide to Leadership, Action, and Social Innovation 5 out of 5 based on 0 ratings. 4 reviews.
AlexHuntington More than 1 year ago
Do Good Well is an excellent guide. It is a thorough and easy to read textbook for social entrepreneurship, innovation, and community service. I highly recommend it for any person or organization wanting to improve the social impact they make on the world. 
Anonymous More than 1 year ago
I heard about this book last month through a friend who is a classmate of the author, and was eager to check it out. This rarely happens, but my already-high expectations were actually surpassed. The volume of useful insight and advice in Do Good Well is the type of understanding that takes years to amass. It's like an encyclopedia or textbook with the number of topics it covers and, in so doing, has something valuable to offer everyone. Do Good Well should be on the bookshelf (or rather in the hands of) every college student.
Slittle More than 1 year ago
How to Change the World For Dummies (and Smarties) Comprehensive is right! Do Good Well is a bible for leadership and social entrepreneurship. The chapters turn you into a leader by walking you through each step you'll take in planning and executing your work. This is strengthened by personal stories to illustrate important struggles that other young leaders faced in their own experience and how they dealt with hurdles. There are a number of side bars, warnings, and tips with practical information and important notes. My favorite thing about reading this book is all the worksheets, examples, activities, and illustrations. They make Do Good Well fun to read and made me stop and think a lot, take notes, brainstorm ideas, mark sections I know to come back to in a few weeks to months when executing a project I'm planning, etc. These elements distinguish Do Good Well from a lot of other social change books and I wish the book had even more of these.
Anonymous More than 1 year ago
Every school and organization that encourages leadership, citizenship, or community service should get Do Good Well for their students    I have been a teacher for over 30 years. Throughout my career, I have seen a number of programs that strive to help students become better leaders and better citizens. These programs will all rejoice when they see what Do Good Well has to offer. Quite simply, it is the single most comprehensive, most practical guide to student leadership that I have ever come across. Nina Vasan and Jennifer Przybylo created a gem of a resource. Bravo, ladies!