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As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:
Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
• Get noticed
• Position yourself as an expert
• Become the obvious choice in your market
• Do social media right
• Zero in on your customers’ pain/gain factors
• Learn to speak their language
• Get a steady stream of referrals
• Identify and focus on high-payoff activities
• Cultivate and leverage enthusiastic advocates
• And more!
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
|Edition description:||New Edition|
|Product dimensions:||5.90(w) x 8.30(h) x 0.80(d)|
|Age Range:||18 Years|
About the Author
DAVID NEWMAN is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, The Wall Street Journal, Selling Power, Entrepreneur, Investor’s Business Daily, and Fast Company.
Most Helpful Customer Reviews
Get Ready for Greater Success with Do It! Marketing David Newman jump starts your thinking to take ACTION through his unique and authentic contrarian style in his book, Do It! Marketing. With his distinctive humor and teaching style, he walks you through each step of the marketing cycle. As a bonus to speed your implementation, the book also has vibrant color, a bold layout, and easy to follow ‘navigation.’ It’s like hiring David as your marketing / business coach and getting all his advice, interactive guidance, proven tools and ready-to-use templates in one place. Get ready for greater success, starting with Chapter One. Gerrie Dresser, CEO, Unique Impact - Executive / Personal Brand Coach.
You could spend $2,500 attending a marketing bootcamp and then sign up for $10,000 coaching afterward—or you could simply read David Newman’s brilliant, insightful book, Do It! Marketing. You’ll definitely want your own copy, so that you can read, then study, then use it as a reference going forward. Do It! Marketing is a must-have for anyone who runs a business, or who is offering a product or service for sale. Whether you seek active or passive income, online or brick-and-mortar sales, this tutorial applies. David Newman’s own clients range from solo business owners to Fortune 500 companies. His expertise has been featured in major media including NY Times, Wall Street Journal, Entrepreneur, and more. When he started his leadership marketing advisory firm, he didn’t want to bill by the hour. One of his principles was, “Unlike many other firms, we are committed to getting you to your destination, not in running the meter!” One of his sound bites during those early years was, “Fixed fees. No surprises. Just results.” During the testing phase, people’s faces lit up when they heard it—and that is the reaction you want to see to your own mottos, taglines, and elevator speeches. One of my favorite sections is, “Three Ways Your Business Can Market to the Lazy, Busy, and Befuddled,” because that covers the vast majority of potential customers or clients. I love what he wrote: “If you can’t market and sell to ignorant people who give you stupid excuses, you’re going to have a very brief career in sales.” It’s funny but it hits the bullseye. If you want to boost your expert positioning, Part 4 is for you. If you want to dominate social media (and who these days doesn’t?) Part 5 is for you. You’ll learn how to avoid putting out mediocre content out on Twitter or Facebook that does nothing to enhance your reputation. Don’t oversell. Do become more visible and more credible. He offers 12 Tips to Becoming Successful on LinkedIn. Five ways to use email without getting sucked in. Do you want better results, faster? Newman tell you how to get more leads, and how to stop wasting time. He reveals the lowest cost, highest return marketing strategy ever. It’s all here for the taking. The book ends with Your 21-Day Marketing Launch Plan. This is your $10,000 coaching program. Don’t worry about not having the time to dig into a textbook tome. The book is laid out in the most easy-to-read manner possible. Large font, call-out boxes, lists, bullet points, and red highlights guide you through quickly so you can get on to the implementation and increasing your profits. Highly recommended to everyone except those businesses I dislike and don’t want to see succeed.