Do or Die

Do or Die

by Clark Kokich

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Product Details

BN ID: 2940014374880
Publisher: Razorfish, LLC
Publication date: 12/14/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 243 KB

About the Author

Clark Kokich is the chairman of Razorfish, a global digital agency that serves nearly a quarter of all Fortune 100 companies. He left a successful career in traditional marketing to move to the digital side in 1999, just as this new industry was beginning to emerge.

If Clark's name rings a bell, that could be because you've seen his words quoted in The New York Times, Financial Times, Ad Age and AdWeek. Or you may have heard him speak at Ad:tech, the Association of National Advertisers, or the American Marketing Association.

Clark sums up his career and the theme of Do or Die in one succinct statement: "I used to be in advertising. Now I do things."

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