Do Purpose: Why brands with a purpose do better and matter more.

Do Purpose: Why brands with a purpose do better and matter more.

by David Hieatt

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Product Details

ISBN-13: 9781452171708
Publisher: Chronicle Books LLC
Publication date: 09/04/2018
Pages: 160
Sales rank: 816,242
Product dimensions: 5.00(w) x 6.90(h) x 0.70(d)

About the Author

David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).

Table of Contents

Introduction
1. Love
2. Ideas
3. Niche
4. Be First
5. Purpose
6. Story
7. Voice
8. 1000 True Fans
9. Bootstrapping
10. Control
11. Build a Moat
12. Virtual Team
13. You
Conclusion

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