Do Purpose: Why brands with a purpose do better and matter more.

Do Purpose: Why brands with a purpose do better and matter more.

by David Hieatt

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Overview

This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.

Product Details

ISBN-13: 9781452171708
Publisher: Chronicle Books LLC
Publication date: 09/04/2018
Pages: 160
Product dimensions: 5.00(w) x 6.90(h) x 0.70(d)

About the Author

David Hieatt is an entrepreneur, marketing expert, and cofounder of the Do Lectures. He lives in Wales.

Table of Contents

Introduction
1. Love
2. Ideas
3. Niche
4. Be First
5. Purpose
6. Story
7. Voice
8. 1000 True Fans
9. Bootstrapping
10. Control
11. Build a Moat
12. Virtual Team
13. You
Conclusion

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