Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success

Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success

by Russell Simmons, Chris Morrow


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Since rising out of the New York City streets over twenty-five years ago, Russell Simmons has helped create such groundbreaking ventures as Def Jam Records, Phat Farm, and Def Comedy Jam. Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles—or laws. In twelve straightforward steps, Russell reveals a path that can be followed by anyone struggling to realize their dreams.

Russell’s laws stem from the belief that it’s impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. Blending business insight, universal spiritual truths, and an inspired sense of purpose, Do You! crosses the lines of age, race, and background, with wisdom that will lift you up and motivate you to pursue your vision.

Product Details

ISBN-13: 9781592403684
Publisher: Penguin Publishing Group
Publication date: 04/10/2008
Edition description: Reprint
Pages: 320
Sales rank: 195,042
Product dimensions: 5.30(w) x 7.97(h) x 0.84(d)
Age Range: 18 - 14 Years

About the Author

Master entrepreneur and visionary Russell Simmons has influenced virtually all aspects of business and media: in music with the co-founding of the immensely successful original Def Jam Recordings; in the fashion industry with the trail-blazing Phat Farm, Baby Phat, Run Athletics, and Def Jam University clothing lines; in film with Simmons Lathan Media Group; in television with HBO’s “The Def Comedy Jam” and “Russell Simmons Presents Def Poetry”; on Broadway with the Tony Award winning stage production “Russell Simmons Def Poetry Jam on Broadway”, and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is the author of Stir It Up: Reggae Album Cover Art and has written about hip-hop and politics for numerous publications, including The Source and The New York Daily News. A resident of Brooklyn, New York, he has been working as a speechwriter for Russell Simmons since 2003.

Table of Contents

Foreword   Donald Trump     vii
Introduction     1
See Your Vision and Stick With It     11
Always Do You     41
Get Your Mind Right     67
Stop Frontin' and Start Today     91
Never Less Than Your Best     115
Surround Yourself With the Right People     143
There Are No Failures, Only Quitters     173
Science of Success: Plant the Good Seeds     197
You Can Never Get Before You Give     217
Successful People Stay Open to Change     243
Be Powerful, Be Heard     265
Spit Truth to Power     289
Epilogue     307
Acknowledgments     310

What People are Saying About This


Russell and I both are both from the streets of Queens—different neighborhoods, but a similar struggle. So I have a true appreciation and respect for the commitment he's made to uplifting himself in life. But I have even more respect for the commitment he's made to uplifting other people in the struggle as well. And these Laws are just another demonstration of that commitment. With Russell, it's never just been about stacking paper. He's never been satisfied just making a hot record or a hot jacket, he's always wanted to teach the rest of us how to make something hot too. So that we can enjoy the same kind of longevity he's enjoyed. And more importantly than the records or the clothes, Russell's always reminded us to speak our truth. He's encouraged us to stay on the side of right and share what in our hearts. This book is Russell's truth and if you listen to what he's saying, you'll find the inspiration and the knowledge to start the journey you want to take in life too.

Donald Trump

I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and that's the ultimate businessperson.


Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do.

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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success 4.5 out of 5 based on 0 ratings. 30 reviews.
Guest More than 1 year ago
Listen, listen everyone...If you have a question about this book... let me set your mind at ease. This text by Russell and Chris is among the top 5 books I've read in my life. And to put it plainly, I've been reading like a mad-woman since I was 8... so that's what... 20 years? In any case, this book is SO SO real. It's spoken in true voice so if you're paying close enough can hear the man speak. I was MOVED...Inspired to read the book. I went out for stamps...and then gotta go to B&N to get this book. And I did. Anyhow, the 12 laws, if you apply them, will help you live a better life. The experience of reading this book is akin to Oprah sitting at Maya Angelou's feet... or for you and I, sitting at our grandparents' feet as they school us. This has been my experience with the book. It's uplifting, real, no- sugar coating nonsense and I can feel that its genuinely written. I think I could go on and on...I've been promoting this book to my friends...reading excerpts..because its so'll want to share quotes. Keep a highlighter or pen on hand when you read it because you'll want to take notes. It does talk a little about his journey to success..but the book is much more spiritual & very applicable to YOUR/ OUR daily life. Plainly put: it's good stuff. Just flip through it when you go to the book store... (or online) and I promise there will be something on each page that will resonate with your experience.
RLAtchison More than 1 year ago
Personally, I have always liked Russell Simmons and enjoy watching his HBO's Def Comedy Jam to include Def Poetry Jam. I like him because he is a "behind the scenes" kind of guy and seems to be quiet and reserved, but no doubt he is a "shaker and mover" and is not afraid to take ACTION on the things he believes in. While I may not totally agree with his political or spiritual viewpoints, I do have nothing but respect for this man especially after reading his book. Nevertheless, "Do You" in my opinion is a wonderfully written book with many inspirational lessons that anyone (regardless of your viewpoints-Christian, Muslim, Hindu, Buddhism, atheist, conservative, liberal, etc.) can learn from and better themselves. He illustrates these lessons throughout the book as the 12 laws to access the power in you to achieve. The following are the 12 Laws to achieve success according to Mr. Simmons: (1) See Your Vision and Stick With It (2) Always Do You (3) Get Your Mind Right (4) Stop Frontin' and Start Today (5) Never Less Than Your Best (6) Surround Yourself With The Right People (7) There Are No Failures, Only Quitters (8) Science of Success: Plant the Good Seeds (9) You Can Never Get Before You Give (10) Successful People Stay Open to Chang (11) Be Powerful, Be Heard (12) Spit Truth to Power I particularly liked one of his viewpoints that I marked in the book for further review. The section discusses staying focused on the process and Mr. Simmons states, and I quote: "The key is taking that focus and applying it to the process of working hard, instead of the result of that hard work. I know some people say, "Keep your eyes on the prize," but I disagree. When your eyes are stuck on the prize, you're going to keep stumbling and crashing into things. If you really want to get ahead, you've got to keep your eyes focused on the path. Instead of staring at the prize, stare at the process. If you wake up thinking about what you're going to get, instead of what you're going to do, it will destroy your inspiration. Don't think that there's going to be gold at the end of the road. Instead, value the process and you'll see that the road has been paved with gold all along." I know some could pick this quote apart (without reading the book) and come up with a 100 different arguments against this viewpoint, but it is one that I found interesting and it gave me a different way to look at processes. This I believe is a good thing! In fact, I feel this was a very powerful point of view because so many times we fail to appreciate what's right in front of us! In comparison to other inspirational authors like Napoleon Hill, Earl Nightingale, Dale Carnegie, Dr. Stephen Covey etc. You will find the laws Mr. Simmons discusses throughout the book are congruent with many of the classical and modern day inspirational writers. He just expresses them in different ways, which I believe modernizes their underlying principles especially for the hip-hop culture. The book has a forward written by Donald Trump who endorses the book and whether you agree or disagree with Mr. Simmons (politically or spiritually) there are many inspirational lessons that can be learned from reading his book. Even a "middleclass conservative Christian white guy" in his mid-forties can learn from his wisdom. It is my aspiration to one day meet Mr. Simmons and if we do nothing more than enjoy a bit of "silence" together, then it would be worth the trip!
Guest More than 1 year ago
This is the best book I have read in a long time. You will go into a book store and 'everybody' has their own version of what will make you happy and successful. But this book is the real deal. It is written very well and it almost feels like you are not reading this book, its like Mr. Simmons is talking to you, like your grandparents would! I enjoyed this book and will recommend that everyone reads it at least once, but I can guarantee that you will always use this book as a reference whenever you feel lost or need to be motivated.
Jen_Fuen More than 1 year ago
I am still working on finishing this book... But, so far it has been great. I have seen a dramatic improvement in my life... I was down and out for a bit... I slow down but, I never quit or give up... This book came to me at just the right time.... It has truly inspired me and helped me to be a better person and start taking control of my life. The way he gives examples and explains the lessons/topics is great...because they are written in such a way that anybody can understand them. I also appreciate that it is written as if he was talking...that is the way I write and I could definitely relate (bad words and all)... I highly recommed this book for anybody looking for a change in their life and looking to look at life in a different way. One day I'd like to meet Russell and thank him for giving me another chance at life and hope for a better future. Thank you!
Guest More than 1 year ago
This is by far the best book that I have read. The truths that are presented to us was enlighting and useful. I have shared several copies with friends and family. This is a MUST READ.
MR_Merriweather More than 1 year ago
I think anyone aspiring for more should read this.
hawaiianma1205 More than 1 year ago
Pros - I think it is a very motivational and inspirational book. This book contains facts that many of us already know, but worth taking the time to refresh yourself on things you may have forgotten or did not take too seriously. He also uses very good examples on how to apply the 12 Laws of Success to your life. This is a good book to give as a graduation gift or to someone starting a new chapter in their life. Cons - Russell Simmons promoted the Hip-Hop culture, but did not portray the difference in the culture from when he started in Hip-Hop to what it is now. I would have appreciated him to really talk to the current generation of the flaws that Hip-Hop currently contains. Yes Hip-Hop has paved the way for many blacks to acheive success but there are many leaders like Simmons who can mentor the Hip-Hop artists to focus more on music then sex, drugs, violence and degrading women.
Anonymous More than 1 year ago
This book is MOTIVATING, INSPIRATIONAL, REAL/HONEST, throughout the book it feels like he's is sitting right in front of you giving the most useful advice. He speaks to everyone not just blacks whites poor rich Christians Jewish Muslims. He tells his story but not too much where you feel like "ok I already know who you are" and if you don't know much about him like me before reading you'll know a lot. This book has motivated me to go after my dreams. PLEASE PURCHASE THIS BOOK IT WILL BE A VERY GREAT INVESTMENT,
Anonymous More than 1 year ago
Dose anybody know doggy simmons
Joyachiever More than 1 year ago
“Do You” by Russell Simmons is an uplifting book that is akin to having a well-meaning and successful family member or friend who freely gives insightful advice that is coming from benevolent intentions. There were multiple lessons contained in this book that were highly informative to me. However, “Harness Your Vision” (pages 29-31) and “Smashing The Rocks” (a.k.a bulldozing through obstacles: pages 179-180) were two of the multiple concepts that resonated with me. “Do You” by Russell Simmons is best for those who enjoy books that are part biography and part self-help by those who have already achieved much success.
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