The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.
|Edition description:||Second Edition|
|Product dimensions:||6.70(w) x 9.40(h) x 0.90(d)|
About the Author
S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.
Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer’s professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited contributions in international business. His books include International Business: The New Realities, 2nd Ed., co-authored with G. Knight and J. Riesenberger. Tamer holds MBA and Ph.D. degrees in business from the University of Wisconsin.
Pervez N. Ghauri earned his Ph D from Uppsala University in Sweden where he also taught for several years. He has been Professor at Manchester Business School and King’s College London and presently is Professor of International Business at the University of Birmingham, UK. Pervez has published extensively in journals such as the Journal of International Business Studies, Journal of World Business, Journal of Organizational Behavior, International Marketing Review, and Journal of Business Research. He is the Editor in Chief for the International Business Review.
Ayse A. AkcalAyse A. Akcal is a Research Associate at King’s College, London. Ayse completed her undergraduate degree at Yale University, USA, as a double major in Economics and Philosophy in 2000. Prior to her academic career, Ayse worked as an auditor in Andersan, Istanbul, a financial analyst at Finansbank (Holland) N.V. and as a manager in the risk analysis unit of Citigroup, Istanbul. Ayse has a MBA from Imperial College, UK and is a Ph D candidate at King's College, London. Her research focuses on determinants of firm performance, firm capabilities, and internationalization and her Ph D is centered on the analysis of emerging market firms.
Table of Contents
An Overview of Emerging Markets Political, Legal and Cultural Framework in Emerging Markets Economic Environment in Emerging Markets Opportunities and Trends in Emerging Markets Companies From Emerging Markets Analysis of Selected Emerging Markets Entry Modes and Strategies The Negotiation Process and Strategies in International BusinessNegotiations and Building Relationships in Emerging Markets Assessing Risks and Opportunities in Emerging Markets