Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

by Thomas H. Becker
ISBN-10:
0313383812
ISBN-13:
9780313383816
Pub. Date:
11/18/2010
Publisher:
ABC-CLIO, Incorporated
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Overview

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

Product Details

ISBN-13: 9780313383816
Publisher: ABC-CLIO, Incorporated
Publication date: 11/18/2010
Pages: 280
Product dimensions: 6.30(w) x 9.30(h) x 1.20(d)

Table of Contents

People, Places, and Possibilities

Where and What Is Latin America?

Latin America Means Business

Why and How Latin Americans Do Business Differently

The Historic Legacy

Using Cultural Literacy to Hone Your Competitive Edge

The Art of Making and Keeping the Deal

Negotiating and Selling Tips

How to Avoid Letting Your Good Latin American Deal Go South

Appendix: Information Resources

Notes and References

Index

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