This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.
• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States
|Product dimensions:||6.30(w) x 9.30(h) x 1.20(d)|
Table of Contents
People, Places, and Possibilities
Where and What Is Latin America?
Latin America Means Business
Why and How Latin Americans Do Business Differently
The Historic Legacy
Using Cultural Literacy to Hone Your Competitive Edge
The Art of Making and Keeping the Deal
Negotiating and Selling Tips
How to Avoid Letting Your Good Latin American Deal Go South
Appendix: Information Resources
Notes and References