ISBN-10:
0761959505
ISBN-13:
9780761959502
Pub. Date:
09/14/1998
Publisher:
SAGE Publications
Doing Research in Business and Management: An Introduction to Process and Method / Edition 1

Doing Research in Business and Management: An Introduction to Process and Method / Edition 1

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Product Details

ISBN-13: 9780761959502
Publisher: SAGE Publications
Publication date: 09/14/1998
Edition description: New Edition
Pages: 320
Product dimensions: 6.14(w) x 9.21(h) x 0.67(d)

Table of Contents

PART ONE: CONTEXT AND PROCESS
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees

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