This helpful book takes a pragmatic, real-world approach to research methods that gives readers the tools and confidence to carry out their own research in and out of the classroom. Expertly weaving quantitative, qualitative, and mixed methods together, it encourages readers to be open-minded in choosing the most appropriate methods for their projects.
Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, the new Fourth Edition remains on the forefront of practical, applied research and guides readers through every step of the research process from start to finish.
Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analyzing data, and sharing research findings, Doing Research in the Real World is still the companion for any student undertaking a research project.
|Edition description:||Fourth Edition|
|Product dimensions:||7.70(w) x 10.40(h) x 1.50(d)|
About the Author
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
Table of Contents
Chapter 1. IntroductionPart A. Principles and Planning for ResearchChapter 2. Theoretical Perspectives and Research MethodologiesChapter 3. Selecting and Planning Research Proposals and ProjectsChapter 4. Research EthicsChapter 5. Searching, Critically Reviewing and Using the LiteraturePart B. Research MethodologyChapter 6. Research Design: Quantitative MethodsChapter 7. Research Design: Qualitative MethodsChapter 8. Research Design: Mixed MethodsChapter 9. Sampling StrategiesChapter 10. Designing Descriptive and Analytical SurveysChapter 11. Designing Case StudiesChapter 12. Designing EvaluationsChapter 13. Action Research and ChangePart C. Data Collection MethodsChapter 14. Questionnaires and SurveysChapter 15. InterviewingChapter 16. Non-Participant ObservationChapter 17. Ethnography and Participant ObservationChapter 18. Focus GroupsChapter 19. Unobtrusive MeasuresChapter 20. Visual Research MethodsChapter 21. Digital Research MethodsChapter 22. Secondary Data and ResearchPart D. Analysis and Report WritingChapter 23. Getting Started Using SPSSChapter 24. Analysing and Presenting Quantitative DataChapter 25. Getting Started Using NVivoChapter 26. Analysing and Presenting Qualitative DataChapter 27. Writing Up the ResearchChapter 28. Preparing for Presentations and Vivas