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Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena.
Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States.
Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm.
This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement.
"[Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing."
~ Tim Calkins, Kellogg School of Management
TABLE OF CONTENTS
Donald Trump - The Man
Strategy #1 - Get Attention at All Costs!
Create Messaging That Incites a Reaction
Define the Brands of Your Rivals
Take a Stand
Strategy #2 - Know All the Players in the Game!
Non-Supporters or "Haters"
Strategy #3 - Keep an Authentic and Consistent Brand!
The Authentic Trump Attitude
The Authentic Trump Style
The Authentic Trump "Diplomacy"
Authenticity Builds Relationships
Strategy #4 - Adopt a Clear and Simple Mission Statement
Choose the Wording Carefully
Focus on Being Inclusive
Strategy #5 - Dominate Social Media!
Departure from Television Advertising
Facebook and Internet Marketing
Consistency and the Personal Touch through Digital Communications
10 Most Outrageous Donald Trump Quotes
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