Finally Discover What It Really Takes to Succeed in Business
Even if you don’t know it yet, you are a natural-born entrepreneur. With Don’t Just Start a Business. Build an Empire! you’ll learn all you need to know to tap into that potential and build the kind of business you dream of running.
You’ll also discover the best-kept secret in the business world: building an empire doesn’t take any more work than building a small business.
For too long, owning your own business has been held out as the gold standard of success. But in reality, becoming a business owner can be a trap of long hours and low pay—unless you know what you’re doing.
Once you know how to make the most of your resources, your time, and your relationships, you can easily avoid the mistakes that keep most entrepreneurs operating in fear and desperation. Master these business principles and strategies, and there are no limits on what you can create, how much you can earn, or the legacy you can leave. Act on this information, and you can build an empire.
Whether you’re still working a nine-to-five, or you’ve been running your own business for your years, don’t short-change yourself. Don’t settle. Join the ranks of the empire builders!
Table of Contents
Table of Contents - Don’t Just Start a Business.
Build an Empire!
Table of Contents - Don’t Just Start a Business. Build an Empire! 0 Becoming an Empire Builder 2 1. Think Like an Empire Builder 9
Empire-Builder Belief #1: You are a born entrepreneur—and you can make the leap to empire builder. 12
Empire-Builder Belief #2: It takes time to become wealthy, but you can make money fast. 15
Empire-Builder Belief #3: Businesses should fund themselves. 16
2. Lay the Foundation for Your Empire 21
Allow your job to finance your business launch. 23 See the opportunities other people miss. 28 Plan for success. 31 Find the fastest way to the cash. 41 Start the clock and keep it running. 42
3. Your Empire: It’s about Time 47
Be conscious of how you spend every hour. 47 Say yes to more. 49 Prioritize based on your values. 50
4. Your Empire: It’s about Money 53
Minimize expenses. 53
Know your market. 55 Give the market what it wants. 57 Maximize customer lifespan. 59
5. Your Empire: It’s about People 63
Act from integrity. 64 Don’t hire your family. 66 Always be interviewing for your next opportunity. 70 Build and leverage relationships. 72 Embrace competition. 73
6. Your Empire: It’s about the Deal 76
Know what you want and who you’re negotiating with. 77 Define your deal-breakers. 79 Keep your alternatives—and theirs—in mind. 79 Know what they want and be able to give them most of it. 80 Negotiate for long-term success. 81 Get every deal in writing. 82
7. Your Empire: It’s about Your Impact 85
Give back. 86 Leave a legacy. 87 A Final Word 89