Don't Sleep on It: Turn Your Passion & Expertise into a Profitable Online Business

Don't Sleep on It: Turn Your Passion & Expertise into a Profitable Online Business

by Kavit Haria

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Product Details

ISBN-13: 9781683509851
Publisher: Morgan James Publishing
Publication date: 06/26/2018
Pages: 176
Product dimensions: 5.40(w) x 8.40(h) x 0.20(d)

About the Author

Having immersed himself in learning about artist promotion after learning to play the Tabla, Kavit Haria performed across the UK with many artists (including Jimmy Page at the Royal Albert Hall) and recorded albums at the famed Abbey Road studios. Recognizing the demand for sharing what he learned gave rise to Kavit’s first company, Insider Music Business. Within five years (2005 to 2010) Kavit created 35 different educational products online. Kavit then turned to share his marketing automation strategies at business conferences in the UK and ran private workshops for small business owners in New York, Sydney, and London. Since 2013, Kavit has been running Automated Business System, a flagship service to help experts and brands strategize, build, launch and market their online businesses. He has helped launch and grow 120+ businesses for clients, generating $100,000 or more in their first-year online sales. Kavit resides in London, UK.

Table of Contents

Acknowledgements xiii

Introduction xv

Part 1 Business Fundamentals 1

Chapter 1 Rethinking Your Value 3

Chapter 2 Understanding Your Client 14

Part 2 Leveraging your expertise 27

Chapter 3 Creating Your Expert Brand 29

Chapter 4 Creating Your Course (or Other Online Product) 40

Chapter 5 Pricing Your Course 63

Chapter 6 The Sales Process 72

Part 3 Marketing Your Course 95

Chapter 7 The Marketing Relationship 97

Chapter 8 Social Media Platforms 108

Chapter 9 Facebook Ads Funnel 124

Chapter 10 Content Marketing 131

Afterword: What Will You Do Now? 139

Automated Business System: Continue the Conversation 142

About the Author 146

Sources and Further Reading 148

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