Don't Think of an Elephant! 10th Anniversary Edition: Know Your Values and Frame the Debate

Don't Think of an Elephant! 10th Anniversary Edition: Know Your Values and Frame the Debate

by George Lakoff

Paperback(10th Anniversary Edition)

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Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

Product Details

ISBN-13: 9781603585941
Publisher: Chelsea Green Publishing
Publication date: 10/01/2014
Edition description: 10th Anniversary Edition
Pages: 192
Sales rank: 64,250
Product dimensions: 5.40(w) x 8.30(h) x 0.70(d)

About the Author

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website,, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

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Don't Think of an Elephant! 10th Anniversary Edition: Know Your Values and Frame the Debate 5 out of 5 based on 0 ratings. 2 reviews.
jchick More than 1 year ago
I'm a hardcore, dyed-in-the-wool, bleeding heart liberal in an equally hardcore red state. For the longest time I couldn't understand why our sensible, factual message wasn't penetrating the thick heads of the Neanderthal Republicans who comprise the majority of our elected officials. Then I started reading this book. Now I know it's a big mistake to call Republicans names, and to question their level of civilization. Hopefully I'll learn enough to not only get our message through, but to forge relationships that can effect positive change for the common good. Lord knows we need it.
NaiadHF More than 1 year ago
This book should be required reading for all progressive politicians. It shows the path -- the long path -- out of the splintered, incoherent message that has caused defeat so often, most recently NOW. Naiadhf