DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your websiteyet the secrets you'll learn will help you to get exponentially more traffic than ever before.
This book is not about increasing your conversionsyet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.
In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.
Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
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|Publisher:||Hay House Inc.|
|Product dimensions:||6.20(w) x 8.90(h) x 1.20(d)|
About the Author
Table of Contents
Note to the Reader xvii
Section 1 Sales Funnel Secrets 1
Secret #1 The Secret Formula 16
Secret #2 Hook, Story, Offer 28
Secret #3 The Value Ladder 46
Secret #4 The Attractive Character 71
Secret #5 Funnel Hacking 88
Secret #6 Seven Phases of a Funnel 94
Secret #7 Follow-Up Funnels 108
Section 2 The Funnels in the Value Ladder 136
Front-End Lead Funnels
Secret #8 Lead "Squeeze" Funnels 142
Secret #9 Survey Funnels 149
Secret #10 Summit Funnels 156
Secret #11 Book Funnels 176
Secret #12 Cart Funnels 189
Secret #13 Challenge Funnels 202
Secret #14 Video Sales Letter Funnels 217
Secret #15 Webinar Funnels 224
Secret #16 Product Launch Funnels 239
Back-End Phone Funnels
Secret #17 Application Funnels 248
Section 3 Funnel Scripts 260
Front-End Lead Funnel Scripts
Secret #18 "Curiosity-Based Headline" Scripts 263
Secret #19 "Who, What, Why, How" Script 274
Unboxing Funnel Scripts
Secret #20 "Star, Story, Solution" Script 279
Secret #21 "Oto" Script 292
Presentation Funnel Scripts
Secret #22 "Perfect Webinar" Script 298
Secret #23 "Product Launch" Script 310
Back-End Phone Funnel Scripts
Secret #24 "Four-Question Close" Script 320
Secret #25 "Setter" and "Closer" Scripts 326
Section 4 Building Your Funnels 338
Secret #26 ClickFunnels 340
Secret #27 Funnel Stacking 359
Secret #28 Funnel Audibles 368
About the Author 393