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In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodling increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients—from Google to Pepsi to NASA—visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office. With this workbook, readers will learn to beat creative block—for good!
|Publisher:||Chronicle Books LLC|
|Product dimensions:||7.70(w) x 9.00(h) x 0.60(d)|
About the Author
ImageThink is a graphic recording and facilitation firm founded in New York City in 2009. Featured in TED Talks, on the Today Show, and in Forbes and the Wall Street Journal, ImageThink has visualized the big ideas of some of the most influential companies and thought leaders on four continents in thirteen countries.
ImageThink cofounder Heather Willems is a business strategy consultant with a background in art and education. She lives in Brooklyn, New York.
ImageThink cofounder Nora Herting is an award-winning artist with a history in education and facilitation. She lives in Brooklyn, New York.
Table of Contents
Chapter 1 Putting pen to Paper 14
Chapter 2 Reflecting 28
Chapter 3 Discovering Your Passion 52
Chapter 4 Declaring Your Purpose 68
Chapter 5 Identifying Your Idea 80
Chapter 6 Mapping Your Resources 94
Chapter 7 Picturing Your Customer 112
Chapter 8 Sharing Your Message 124
Chapter 9 Drawing Your Solutions 138
Chapter 10 Charting Your Path 158