Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts Into Action and Dreams Into Reality

Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts Into Action and Dreams Into Reality

by Nora Herting, Heather Willems


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In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodling increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients—from Google to Pepsi to NASA—visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office. With this workbook, readers will learn to beat creative block—for good!

Product Details

ISBN-13: 9781452152929
Publisher: Chronicle Books LLC
Publication date: 06/21/2016
Pages: 160
Sales rank: 669,225
Product dimensions: 7.70(w) x 9.00(h) x 0.60(d)

About the Author

ImageThink is a graphic recording and facilitation firm founded in New York City in 2009. Featured in TED Talks, on the Today Show, and in Forbes and the Wall Street Journal, ImageThink has visualized the big ideas of some of the most influential companies and thought leaders on four continents in thirteen countries.

ImageThink cofounder Heather Willems is a business strategy consultant with a background in art and education. She lives in Brooklyn, New York.

ImageThink cofounder Nora Herting is an award-winning artist with a history in education and facilitation. She lives in Brooklyn, New York.

Table of Contents

Introduction 10

Chapter 1 Putting pen to Paper 14

Chapter 2 Reflecting 28

Chapter 3 Discovering Your Passion 52

Chapter 4 Declaring Your Purpose 68

Chapter 5 Identifying Your Idea 80

Chapter 6 Mapping Your Resources 94

Chapter 7 Picturing Your Customer 112

Chapter 8 Sharing Your Message 124

Chapter 9 Drawing Your Solutions 138

Chapter 10 Charting Your Path 158

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