Dream Design Surf

Dream Design Surf

by Marcelo Bravo

Hardcover

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Product Details

ISBN-13: 9781908746481
Publisher: Panoma Press Limited
Publication date: 08/23/2012
Pages: 128
Product dimensions: 5.50(w) x 8.50(h) x 0.44(d)

About the Author

Marcelo Bravo is a serial entrepreneur in science and technology specialising in businesses based on intellectual property in chemistry, materials science and life sciences. Marcelo has started a number of businesses since arriving in the UK over a decade ago and has taken two companies public to the AIM market raising over £15m in funding from private and institutional investors. Marcelo is founder and Chief Technology Officer of AIM listed Oxford Pharmascience Group Plc., a company specialising in pharmaceutical technology. Marcelo is originally from Chile, studied both in the US and Europe, worked with Procter & Gamble around the world and currently lives in Oxford with his wife and two children.

Table of Contents

Prologue
DREAM
So what is entrepreneurship?
Find your inner pain
Mother knows best
So yes, dream
Exercise
DESIGN
Please fail
A bit of research Success by design
Let’s get you a surfboard
1. Establishing a compelling winning proposition
Getting it wrong is fatal
Sharpening your board
Let the market do the talking
Exercise
2. Make your product or service a knowledge asset
Now you see it, now you don’t
Baggage weighs you down
Travel light, travel fast
Get good at “knowing” things
Handbags in the knowledge economy
Exercise
3. Leverage a lean organisation
Lean beginnings
The perils of fat
Back to lean
It’s not a cliché
Lean new world
Exercise
4. Go to market via partners
Accelerate to success
Not invented here, great!
Muhammad goes to the mountain
Exercise
5. Build and manage a portfolio of options
One step at a time
Eggs break
It’s risky business
Take it personal
Exercise
SURF
Surfing 101
Tools for the start-up surfer
Yes, you can
Exercise
About the Author
Testimonials

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