Driving Digital : Microsoft and Its Customers Speak About Thriving in the E-Business Era

Driving Digital : Microsoft and Its Customers Speak About Thriving in the E-Business Era

Hardcover(1 ED)

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Overview

Driving Digital : Microsoft and Its Customers Speak About Thriving in the E-Business Era by Robert L. McDowell, William L. Simon

Today, technology is more than a business tool, it is the force that drives business. Now, this timely and incisive book reveals what every executive and manager needs to know to understand IT and take full advantage of the digital revolution. Robert McDowell charts the trajectory of both the companies making a smooth transition into the new age of technology and the companies being left behind. Using vivid examples from his 10 years of experience at Microsoft, he explains the importance of using information technology at all levels within organizations, the essentials of job training and support, and the need to turn all business plans into technology plans.

Driving Digital is a must-read for professionals at all levels striving to stay at the cutting edge of the digital age.

About the Author:
Bob McDowell is a vice president of the Microsoft Corporation. He lives in the San Juan Islands.

William L. Simon is a best-selling author, collaborator, and award-winning film and television writer.

Product Details

ISBN-13: 9780066620923
Publisher: HarperCollins Publishers
Publication date: 04/01/2001
Edition description: 1 ED
Pages: 224
Product dimensions: 6.39(w) x 9.56(h) x 0.88(d)

About the Author

Bob McDowell is a vice president of the Microsoft Corporation. He lives in the San Juan Islands.

William L. Simon is a best-selling author, collaborator, and award-winning film and television writer.

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