Hollywood and Bollywood watch out; in this documentary examining Nigeria's booming movie industry, filmmakers Ben Addelman and Samir Mallal highlight the reasons why it doesn't take a multi-million-dollar budget to produce a wildly entertaining movie. Idumota market, Lagos: amidst the hustle and bustle of the endless stalls, movie stars are born. Nigeria is a place where traditional mysticism and modern culture clash to form an atmosphere where anything seems possible. Perhaps nowhere is this more evident than in the inventive, low-budget B-movies produced by enterprising local filmmakers with no goal other than to entertain the viewer. From the epicenter of this African metropolis emerges a new breed of cinema known as Nollywood, a brand of film that's remained a well-kept secret...until now.