Pink Ribbons, Inc.

Pink Ribbons, Inc.

DVD (Wide Screen)

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Pink Ribbons, Inc.

Breast cancer claims the lives of more than 59,000 women each year in North America alone, and it's estimated that one in eight women will be impacted by the disease in their lifetime. Awareness of breast cancer has grown by leaps and bounds since the 1970s, and the familiar pink ribbon has become a symbol of the struggle to find better treatment options and a cure for the disease. However, while the many people who take part in high-profile fund-raising efforts such as the Susan G. Komen Walk for the Cure event are clearly sincere in their desire to help, a growing number are questioning the way corporate influence and politics have become part of the campaign against breast cancer. The fight against breast cancer was once seen as a feminist issue, but many have attempted to give the movement a "friendlier," more neutral image, and a number of companies use the campaign as a way to hawk "pinkwashed" products, some of which have negative health consequences. And as the breast cancer movement tries to send out a positive message of hope, the rate of new cases keeps increasing, and for all the money that's been raised, the cause of the disease remains unknown. Filmmaker Léa Pool examines the history of breast cancer activism, how a devastating illness became a marketing opportunity, and how a small but vocal number of people are working to change the conversation about cancer in women in the documentary Pink Ribbons, Inc. Adapted from the book by Samantha King, Pink Ribbons, Inc. was an official selection at the 2011 Toronto International Film Festival.

Product Details

Release Date: 09/25/2012
UPC: 0720229915113
Original Release: 2011
Rating: NR
Source: First Run Features
Presentation: [Wide Screen]
Time: 1:30:00
Sales rank: 62,728

Special Features

Closed Caption; Interviews with director Léa Pool & producer Ravida Din; Educational resources

Cast & Crew

Performance Credits
Judy Brady Participant
Barbara Brenner Participant
Nancy G. Brinker Participant
James Brophy Participant
Janet Collins Participant
Carol Cone Participant
Charlene Elliott Participant
Barbara Ehrenreich Participant
Charlotte Haley Participant
Jane Houlihan Participant
Marc Hurlbert Participant
Marion Kavanaugh-Lynch Participant
Margaret Keith Participant
Samantha King Participant
Evelyn Lauder Participant
Ellen Leopold Participant
Susan Love Participant
Kim McInerney Participant
Olufunmilayo Olopade Participant
IV League Participant
Plastics Focus Participant

Technical Credits
Léa Pool Director,Screenwriter
Ravida Din Executive Producer
Sylvaine Dufaux Cinematographer
Francis Gélinas Animator
Nancy Guerin Associate Producer,Screenwriter
Daniel Jobin Cinematographer
Patricia Kearns Screenwriter
Oana Suteu Khintirian Editor
Nathalie Moliavko-Visotzky Cinematographer

Scene Index

Disc #1 -- Pink Ribbons, Inc.
1. "We Used to March in the Streets" [9:15]
2. "Slash Burn Poison" [9:25]
3. "Are We Putting a Pretty Pink Face on This?" [9:04]
4. The Tyranny of Cheerfulness [15:31]
5. "We're Missing Something Big" [13:01]
6. Corporations and Cancer Activism [11:32]
7. Pink Washing [16:34]
8. The Globalization of the Breast Cancer Movement [13:17]

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