ISBN-10:
0073526193
ISBN-13:
9780073526195
Pub. Date:
03/09/2012
Publisher:
McGraw-Hill Higher Education
Dynamics of Mass Communication: Media in Transition / Edition 12

Dynamics of Mass Communication: Media in Transition / Edition 12

by Joseph R Dominick

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Product Details

ISBN-13: 9780073526195
Publisher: McGraw-Hill Higher Education
Publication date: 03/09/2012
Pages: 496
Sales rank: 136,241
Product dimensions: 8.40(w) x 10.70(h) x 0.80(d)

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Table of Contents

Brief Contents


Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context


Part II Media

Chapter 4 Newspapers

Chapter 5 Magazines

Chapter 6 Books

Chapter 7 Radio

Chapter 8 Sound Recording

Chapter 9 Motion Pictures

Chapter 10 Broadcast Television

Chapter 11 Cable, Satellite and Internet Television

Chapter 12 The Internet and the World Wide Web


Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising


Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls


Part V Impact of the Media

Chapter 18 International and Comparative Media Systems

Chapter 19 Social Effects of Mass Communication

Glossary

Photo Credits

Index

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