This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
PART 1: Introduction to E-commerce Chapter 1. The Revolution is Just Beginning Chapter 2. E-commerce Business Models and Concepts PART 2: Technology Infrastructure for E-commerce Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure Chapter 4. Building an E-commerce Website Chapter 5. Online Security and Payment Systems PART 3: Business Concepts and Social Issues Chapter 6. E-commerce Marketing Concepts Chapter 7. E-commerce Marketing Communications Chapter 8. Ethical, Social, and Political Issues in E-commerce PART 4: E-commerce in Action Chapter 9. Online Retailing and Services Chapter 10. Online Content and Media Chapter 11. Social Networks, Auctions, and Portals Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce