E-Commerce 2014 / Edition 10

E-Commerce 2014 / Edition 10

ISBN-10:
013302444X
ISBN-13:
9780133024449
Pub. Date:
12/05/2013
Publisher:
Pearson
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Overview

E-Commerce 2014 / Edition 10

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Product Details

ISBN-13: 9780133024449
Publisher: Pearson
Publication date: 12/05/2013
Edition description: Older Edition
Pages: 912
Product dimensions: 8.20(w) x 9.90(h) x 1.40(d)

Table of Contents

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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