The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Most Helpful Customer Reviews
E-Commerce based on 0 ratings. 1 reviews.
This book matches exactly with its description. It is up-to-date and there are nice examples to support the material presented. Current research has also been covered. I am using this book in my MS Information Technology.The book also has a support page where you can find the PowerPoint slides of all 12 chapters. I found this text an enjoyable read. If you want a solid foundation of E-commerce ,in an easy to understand manner without reading many books, this is the book for you.