E-Commerce: Strategy, Technologies and Applications available in Hardcover
- Pub. Date:
- McGraw-Hill Higher Education
This text covers the three broad areas of Electronic Commerce (EC)- consumer-oriented commerce of the Internet, Electronic Markets and Electronic Data Interchange. It outlines the technical requirements of EC and addresses the problems of business and consumer activities.
Table of ContentsPart 1 Introduction to Electronic Commerce: Electronic Commerce. Part 2 Business strategy in an electronic age: the value chain
case study - Electronic Commerce in passenger air transport. Part 3 Business to business Electronic Commerce: inter-organizational transactions
Electronic Markets (EM)
Electronic Data Interchange (EDI)
EDI, the nuts and bolts
EDI and business
inter-organizational E-C. Part 4 Business to consumer Electronic Commerce: consumer trade transactions
a page on the Web
the elements of E-Commerce
E-Business. Part 5 Conclusions: Electronic Commerce - may many flowers bloom.