E-Commerce: Strategy, Technologies and Applications

E-Commerce: Strategy, Technologies and Applications

by David Whiteley
Pub. Date:
McGraw-Hill Higher Education


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E-Commerce: Strategy, Technologies and Applications

This text covers the three broad areas of Electronic Commerce (EC)- consumer-oriented commerce of the Internet, Electronic Markets and Electronic Data Interchange. It outlines the technical requirements of EC and addresses the problems of business and consumer activities.

Product Details

ISBN-13: 9780077095529
Publisher: McGraw-Hill Higher Education
Publication date: 03/28/2000
Series: Information Systems Series
Edition description: New Edition
Pages: 259
Product dimensions: 7.40(w) x 9.70(h) x 0.71(d)

Table of Contents

Part 1 Introduction to Electronic Commerce: Electronic Commerce. Part 2 Business strategy in an electronic age: the value chain
competitive advantage
business strategy
case study - Electronic Commerce in passenger air transport. Part 3 Business to business Electronic Commerce: inter-organizational transactions
Electronic Markets (EM)
Electronic Data Interchange (EDI)
EDI, the nuts and bolts
EDI and business
inter-organizational E-C. Part 4 Business to consumer Electronic Commerce: consumer trade transactions
the Internet
a page on the Web
the elements of E-Commerce
E-Business. Part 5 Conclusions: Electronic Commerce - may many flowers bloom.

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