E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.
E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:
- Explanations of both business strategy and technology
- A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).
- Case studies that show real-world examples of what strategies are succeeding and what strategies are failing
The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:
- Marketing and competing in Cyberspace
- Planning your storefront
- Processing and fulfilling online transactions
- Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems
With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
About the Author
Don Jones is author of Microsoft.NET E-Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E-Commerce strategies, IDC.
Table of Contents
PART I: An E-Commerce Overview: You Will Be Graded on This.
Chapter 1: E-Commerce: Beyond the Hype.
Chapter 2: Welcome to the Age of E-Everything: Technology.
Chapter 3: Before You Do an E-Thing, Get a Plan Together.
Chapter 4: Understanding and Transitioning into E-Commerce Business Models.
PART II: Making the Leap of Faith: Integrating Your Business.
Chapter 5: Integrating Your Business.
Chapter 6: Marketing and Competing in Cyberspace.
Chapter 7: Getting Virtual: Adding Geeks to Your Existing Workforce.
Chapter 8: Handling Legal Issues.
PART III: Setting Up the Front End of Your Business.
Chapter 9: Planning Your Storefront.
Chapter 10: The Least Bit You Need to Know about Building Your Storefront.
Chapter 11: Giving Customers What They Want: Service!
Chapter 12: Cashing In: Processing and Fulfilling Online Transactions.
Chapter 13: Minding the Farm: Your Hardware and Network Infrastructure.
Chapter 14: Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing.
PART IV: Dealing with the Back Office.
Chapter 15: Digging for Gold: Using Information to Build Market Share.
Chapter 16: Managing the Supply Chain.
Chapter 17: Saving Time and Money with E-Procurement.
Chapter 18: Setting Up Distribution and Fulfillment Systems.
Chapter 19: Building Market Reach with E-Marketplaces.
Chapter 20: Integrating Your Internal Systems with Business Partners.
PART V: The Part of Tens.
Chapter 21: Ten Winning E-Commerce Strategies.
Chapter 22: Ten E-Commerce Myths Revealed.
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