E-Commerce For Dummies

E-Commerce For Dummies

Paperback

$26.99

Product Details

ISBN-13: 9780764508479
Publisher: Wiley
Publication date: 08/15/2001
Series: For Dummies Series
Pages: 401
Product dimensions: 7.56(w) x 9.20(h) x 0.96(d)

About the Author

Don Jones is author of Microsoft.NET E-Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E-Commerce strategies, IDC.

Table of Contents

Foreword.

Introduction.

PART I: An E-Commerce Overview: You Will Be Graded on This.

Chapter 1: E-Commerce: Beyond the Hype.

Chapter 2: Welcome to the Age of E-Everything: Technology.

Chapter 3: Before You Do an E-Thing, Get a Plan Together.

Chapter 4: Understanding and Transitioning into E-Commerce Business Models.

PART II: Making the Leap of Faith: Integrating Your Business.

Chapter 5: Integrating Your Business.

Chapter 6: Marketing and Competing in Cyberspace.

Chapter 7: Getting Virtual: Adding Geeks to Your Existing Workforce.

Chapter 8: Handling Legal Issues.

PART III: Setting Up the Front End of Your Business.

Chapter 9: Planning Your Storefront.

Chapter 10: The Least Bit You Need to Know about Building Your Storefront.

Chapter 11: Giving Customers What They Want: Service!

Chapter 12: Cashing In: Processing and Fulfilling Online Transactions.

Chapter 13: Minding the Farm: Your Hardware and Network Infrastructure.

Chapter 14: Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing.

PART IV: Dealing with the Back Office.

Chapter 15: Digging for Gold: Using Information to Build Market Share.

Chapter 16: Managing the Supply Chain.

Chapter 17: Saving Time and Money with E-Procurement.

Chapter 18: Setting Up Distribution and Fulfillment Systems.

Chapter 19: Building Market Reach with E-Marketplaces.

Chapter 20: Integrating Your Internal Systems with Business Partners.

PART V: The Part of Tens.

Chapter 21: Ten Winning E-Commerce Strategies.

Chapter 22: Ten E-Commerce Myths Revealed.

Index.

Book Registration Information.

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