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e-Marketing Strategies: The Hows and Whys of Driving Sales Through e-Commerce
     

e-Marketing Strategies: The Hows and Whys of Driving Sales Through e-Commerce

by Frank Fiore
 
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new 'Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their

Overview

Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new 'Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.

Editorial Reviews

Booknews
Proclaiming the advent of the next generation of electronic commerce, advocate Fiore sets out the rules by which managers must now position, price, and promote their companies to online consumers. All his references are Web sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780789724755
Publisher:
Que
Publication date:
11/07/2000
Pages:
310
Product dimensions:
7.30(w) x 9.04(h) x 0.70(d)

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