A certainty in life is that things will change - sometimes very slowly, sometimes quicker than we would like, sometimes bringing new experiences we enjoy and at other times those we would prefer to avoid. While change may be certain, our natural aversion to it creates conflicting pressures. Failure to recognise and address these conflicts is the main reason why change initiatives do not produce the gains, growth and security anticipated. This book will help you to understand what drives change in your organisation, how to identify the influencers of change and get them on your side, how to deal with negative reactions and how to create and implement an effective business plan for change. In this guide: Why change happens How the status quo provides positive and negative influences on change Recognising what drives change in your organisation How to recognise and deal with barriers to change How organisations traditionally respond to change at various levels.