EasyJet: The Story of England's Biggest Low-Cost Airline

EasyJet: The Story of England's Biggest Low-Cost Airline

by Lois Jones

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Overview

EasyJet: The Story of England's Biggest Low-Cost Airline by Lois Jones

EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.

Product Details

ISBN-13: 9781845130930
Publisher: Aurum Press, Limited
Publication date: 09/01/2005
Pages: 256
Product dimensions: 5.40(w) x 8.40(h) x 1.90(d)

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